Design Trends of 2023: Neue Brutalism

Design, WordPress


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What is Neue Brutalism?

Neue Brutalism is a new trend in web design that predates the contemporary movement by decades and is expected to gain popularity in 2023. It is characterized by a stripped-down, raw, and unapologetically functional aesthetic. The term “Neue Brutalism” refers to the Brutalist architecture movement of the mid-20th century, which favored stark, utilitarian designs with exposed concrete and metal. And, if you’re looking for inspiration, take a cue from Figma’s use of Neue Brutalism to see how this trend can be applied to tech-focused brands.

The Characteristics of Neue Brutalism

Neue Brutalist websites have a few key characteristics that set them apart from other web design trends. They often feature:

  • Bold typography, with sans-serif fonts and large, blocky headings
  • Minimalist layouts, with plenty of white space and simple geometric shapes
  • Monochromatic color schemes, with shades of black, white, and gray dominating
  • Raw, unedited photography and graphics, often with a gritty, documentary-style feel

How to Create a Neue Brutalist Website in WordPress

If you want to jump on the Neue Brutalism bandwagon and create a website with this aesthetic in WordPress, there are a few things to keep in mind. Here are some tips to get you started:

  • Choose a minimalist WordPress theme with a simple, clean layout
  • Use a sans-serif font for your headings and body text, and experiment with bold, all-caps headings
  • Keep your color scheme monochromatic, using black, white, and shades of gray
  • Use raw, unedited photography and graphics to create a gritty, documentary-style feel
  • Experiment with unconventional layouts, using geometric shapes and negative space to create interest

The Benefits of Neue Brutalism in Web Design

While Neue Brutalism may not be for everyone, there are some clear benefits to this aesthetic in web design. Here are a few reasons why you might want to consider it:

  • It’s highly functional and easy to navigate, with a focus on usability and user experience
  • It’s highly memorable and stands out from other, more conventional web design trends
  • It’s highly adaptable, with a range of styles and variations that can be tailored to fit any brand or project


Neue Brutalism is a bold new trend in web design that’s taking the WordPress community by storm. With its stripped-down aesthetic and focus on usability and user experience, it’s a great choice for anyone looking to create a website that’s both functional and memorable. So why not give it a try and see if it’s the right fit for your next project?


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