The person you talk to is the person doing the work.

I've spent years inside the systems behind small-business websites: WordPress when it fits, modern stacks like Astro and Cloudflare when they fit better. Most of my work starts the same way, with a site that technically exists but fights its owner, and ends with a system one person is actually responsible for.

Along the way I've migrated sites off dying platforms without losing the rankings they'd earned, untangled plugin stacks nobody dared update, built research catalogues with no database to maintain, and produced live video for churches, nonprofits, and conferences. The common thread is unglamorous: understand the whole system, then make it boring and reliable.

I also teach what I build. My YouTube channel covers WordPress, n8n automation, and AI-assisted development for almost 13,000 subscribers, and the blog here carries the written versions. This site is itself the stack I recommend: WordPress-era content rebuilt on Astro, served from Cloudflare, built in the open.

For larger projects I bring in trusted collaborators instead of forcing every problem through a bloated agency model. You get senior judgment on every decision, and you always know who's responsible.