Blog
Practical notes, no hype
What I’ve learned building and maintaining websites for small businesses: what’s worth doing, what isn’t, and how to tell the difference.
How much does a small business website cost in San Diego?
Most San Diego small-business websites cost between $2,500 and $15,000 to build, plus ongoing hosting and care. Here is what moves the price, and the costs nobody quotes up front.
ReadHow much does WordPress maintenance cost, and what should it include?
WordPress maintenance runs from about $50 to several thousand dollars a month. Here is what the price actually buys at each level, and how to tell whether you need a plan at all.
ReadMy web developer disappeared. How do I get my website back?
Your developer stopped answering and you cannot log in. Here is how to find out what you actually own, recover each login, and keep the site running while you do it.
ReadWill moving my website to a new platform hurt my Google rankings?
Switching from Squarespace, Wix, or an old WordPress theme does not have to cost you rankings. It depends on four things, and most rebuilds get at least one wrong.
ReadWhen booking is scattered across four tools, inquiries leak
A quote form on another site, a PDF to download, a client portal somewhere else, a phone number in the footer. When booking is scattered, inquiries quietly leak. Here is how to pull it back into one clear path.
ReadTaking over a website from another developer: the first 30 days
When the developer or agency behind your site moves on, the order of the first month matters. Access, backups, and leads first. Improvements after.
ReadWebsite refresh or full rebuild? How to tell which one you need
A refresh changes how a site reads and flows. A rebuild changes how it works underneath. Here is how to tell which one your site needs, and why the wrong call costs you twice.
ReadCronista — I built an autonomous historiography research engine on Cloudflare
My graduate work was on Mexican historiography. My day job is web infrastructure. Cronista is what happens when you combine them — a self-driving research agent that searches the scholarly record, captures evidence, and writes citeable historiographic notes on its own.
ReadWhat a slow website is actually costing you
A slow site quietly costs you customers, rankings, and trust before anyone tells you. Here is what the numbers say and what's usually behind it.
ReadThe AI tools worth paying for as a small business
The hype has settled. Here are the AI tools that genuinely save a small business time, the ones that don't yet, and how to tell the difference.
Read