Santa Barbara Wedding DJs had the thing every local business wants: #1 rankings for the searches that bring in real inquiries. They also had the thing that makes rebuilds terrifying. Those rankings lived on a Squarespace site the business had outgrown.
The job
Move the site to a modern stack (Astro with Keystatic for editing) without sacrificing the rankings, content, or inquiry flow the business depends on.
What happened
- Every existing URL was mapped and redirected; rankings held through the migration
- Added a large venue directory, a content asset Squarespace couldn’t realistically support
- Expanded service coverage with structured service pages
- Added a mega menu to surface the deeper content
- Improved performance and site structure across the board
Worth knowing
The rebuild used AI-assisted development carefully, speeding up the work and saving the client significant money. Every change was reviewed and verified. Faster build, same standard of care.