Blog
Practical notes, no hype
What I’ve learned building and maintaining websites for small businesses: what’s worth doing, what isn’t, and how to tell the difference.
What to look for when hiring a web developer (and what to run from)
Hiring a developer is one of the harder calls to make when you're not technical. Here are the green flags, the red flags, and the questions worth asking.
ReadFive n8n automations worth actually building
Not every automation earns its keep. These five do, consistently, across different kinds of businesses, with almost no ongoing maintenance.
ReadHow I structure WordPress data for headless builds
The content model is the foundation of a headless site. Get it wrong early and you pay for it in every query, every component, and every editor complaint.
ReadCustom Gutenberg blocks vs page builders, honestly
Page builders ship fast and break slowly. Custom blocks cost more up front and hold up for years. Here is how I think through the tradeoff.
ReadWhen I reach for headless WordPress and Astro
WordPress handles the editing, Astro handles the front end, and the visitor gets static pages from a CDN. Here is when that pairing is the right call, and when it isn't.
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